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Service Innovation Hits and Misses 2005

9 Jan 06

Each year since 2001, I’ve highlighted a few new offerings that may be on the point of making the leap from small appeal to large appeal.  These are personal choices -- product and service innovations that I find particularly interesting.  Some are obscure, others well-known. 

 

            For the last couple of years, I’ve reviewed my innovation picks at the end of the year to see what happened to the new offerings highlighted at the year’s beginning.  In my last update, I reviewed the product innovations; this week we’ll look at the services. 

 

At the beginning of 2005, I highlighted two new services to watch:

 

Ø   Skype VOIP calling

 

Ø   YourEncore staffing services

 

Both services made significant progress over the year, although in very different ways.

 

 

Big hit

Steady progress

 

 

Skype – free internet calling, now a part of eBay

 

"There's no question in my mind that Skype will become a $1 billion company."

Tim Draper, of Draper Fisher Jurvetson, in Business Week, November 2004

 

            Perhaps even Tim Draper was a bit surprised at the value that eBay gave to Skype less than a year after his prediction – not $1 billion, but $2.6 billion in cash and stock, with additional incentive payouts of $1.5 billion by 2009 if Skype meets certain performance targets.  eBay paid these billions for a company that has yet to turn a profit – Skype’s current plan calls for profitability by 2009.

 

Skype usage almost doubled during 2005.  At the beginning of the year, the Skype network averaged around 2.4 million users at any point in time.  At the beginning of 2006, the Skype network is now supporting around 4.4 million users. 

 

Skype continues to expand its service offerings.  The newest version of the software includes video conferencing capabilities, available at no charge for those users who have a webcam.

 

“Before we met with Pierre [Omidyar] and Meg [Whitman of Ebay], we didn't think we had anything in common. … And apparently they did not think that either. But when we started talking, we had an "Aha!" experience in the meeting. We both kind of went crazy on the whiteboard, mapping out ideas.”

 
Skype co-founder Niklas Zennstrom, in Business Week, 19 Sep 05

 

            Adding Skype to eBay auctions gives buyers and sellers additional channels for communication.  This should broaden eBay’s appeal and allow it to continue its premium pricing approach.  It might even drive up eBay’s growth, which has flattened out between 2004 and 2005.

 

In addition, it’s easy to see how Skype could be an added feature in other profitable internet commerce applications, such as gambling.

 

            Even eBay investors are warming up to the deal.  While the stock fell four percent on the news of the deal, to around $37, it has since gained ground and is trading at $46.

 

YourEncore – Open innovation for less

 

            YourEncore provides large companies with retirees as consultants.  These are mostly scientists and technical managers who have retired from the research labs of large corporations, often with years of technical experience.  Member companies, like Lilly or Boeing or Procter & Gamble, can hire these consultants to supplement their existing workforce for particular projects.

 

While Skype was one of the biggest innovation stories of 2005, there were no news stories on YourEncore.  I recently talked with the company’s CEO, Brad Lawson, to get an update on its performance.  He highlighted several factors contributing to the service’s steady progress:

 

Ø     Doubled the number of member companies. YourEncore has increased the number of client companies from four to nine.  At the same time, the company changed the terms of membership.  At the beginning of 2005, companies had to pay $50,000 to join.  Now there are more flexible membership arrangements, including a “pay as you go” subscription option.

 

Ø     Increased the size and utilization of the retiree network.  There are now more than 800 highly qualified retirees who are part of the YourEncore network.  In the last year, 35 percent of these retirees worked on at least one project for YourEncore.

 

The companies who use the service are almost always extremely pleased with the results.  Lawson estimates that 90% of all projects are finished early and below budget.  The YourEncore service has an average satisfaction rating by client companies of 4.6 on a five point scale.

 

What Lawson has found most remarkable about the YourEncore service has been the great work that comes from retirees for a small fraction of the cost of a full time employee.  Using retired experts from the YourEncore network costs much less than technical consulting firms or even in-house technical staff.

 

Most of the experts in the network don’t need the money to maintain their standard of living -- they have pensions or other forms of income.  Instead, they want to work because it keeps them engaged in a range of problem-solving activities that they find enjoyable.  As a result, YourEncore has the potential to be a strong competitor in providing project-based technical services.

 

In order to make effective use of the YourEncore service, however, prospective clients need to prove to themselves that using retirees to address technical challenges actually works.  As Brad Lawson notes:

 

“Most people find our service to be a wonderful idea, but putting it into practice is another challenge.  There is typically a lengthy cycle for clients to complete the process of engaging retirees, completing their projects, measuring the results of the project and then communicating those results throughout the organization.”

Brad Lawson, CEO YourEncore

 

Demography is destiny, however.  As the workforce ages, the services offered by YourEncore will become more necessary.  Companies will have limited choices in finding experts to solve their technical and project-related problems.  

 

Supply shortages are one of the major forces for innovation, and we can expect services like YourEncore to grow as the workforce ages.  Stay tuned.

 

 

More Information:

 

  1. Here’s a transcript of my recent interview with Brad Larson, the CEO of YourEncore, as well as Brad’s summary of the year.

 

  1. My March, 2005 Update on notable Service Innovations is here.

 

  1. Here’s a piece I wrote on 26 Sep 05 on the eBay acquisition of Skype.

 

 

 

 

Comments:

From Hank Chesbrough:

I very much enjoy your prognostications for each year, and I like even more that you revisit them a year later and frankly assess your own track record. 

I am emailing both to wish you a Happy New Year, and to humbly ask for your service innovation choices to watch for 2006.
 

From Kevin Otto:

Did you read the article in the latest New Yorker?  College radio journalists wanted info on what life is like in Baghdad.  Frustrated with newsreporters sitting in hotels waiting for pentagon briefings, they used the internet.  They got the skype phone book, looked up users in Baghdad, and just started calling people!  They got very interesting real interviews, which they then broadcasted.  Regular phone service to Baghdad is horrible, but Skype works great! 
 
 

 

 

 

 

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