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More information on YourEncore
6 January 2006
Here are some written comments from Brad Lawson, the President and CEO of
YourEncore:
Notes from my interview with Brad Lawson are
here, below his written
comments, on this same page.
January 3, 2006
Topic: YourEncore 2005 Review and 2006 Outlook
2005 Top Line Summary
Growth
 | Committed support from and active business with nine
major companies |
 | Utilization of retired experts has increased by 2.5
times over 2004 |
 | Number of retirees in our talent network has doubled |
 | Pipeline of potential member companies has increased
substantially |
Value to Clients
 | Defined and Demonstrated our Value Proposition
 | Open Innovation vs. Supplemental Staffing |
 | Delivering High Value with Low Risk through Proven
Experts |
 | Unique, highly qualified talent on-demand for
about the same cost as a senior full time employee |
 | E.g. – “We had very precise needs and required
highly technical requirements…I thought there was no way that anyone
could find the type of folks we were looking for…YourEncore proved me
wrong…twice!” |
 | E.g. – “YourEncore consultants were the only
way for us to access the folks that had real life hands-on experience.
The contributions from these folks were realized on the first day! They
shed light on issues that had long perplexed both us and our outsourced
manufacturing partners.” |
|
 | Defined and established processes and procedures for
complex issues:
 | ERISA and ADEA risk mitigation |
 | Confidentiality and Intellectual Property
administration and security |
 | Contracting Standards |
 | Conflict of Interest Avoidance |
 | Export/Import Regulations |
 | Human Resource Governance Policies |
|
Value to Retired Experts
 | Demonstrated our ability to build a strong network of
retired talent
 | Scientific and Engineering Disciplines
 | Physical sciences |
 | Life sciences |
 | Engineering |
 | Information technology |
|
 | 800+ enrolled, 25%+ PhDs |
 | Network of Innovation Leaders (25%+ PhDs) |
 | Spectrum of Talent from Diverse Backgrounds (230+
companies) |
 | Access to “Best Practices” experience from
Multiple Industries |
 | Project opportunities for experts has increased by
2.5 times over 2004 |
|
Major Accomplishments
 | Built a strong pipeline of major companies across
major industries
 | Pharmaceutical |
 | Consumer Products |
 | Materials Science |
 | Chemical |
 | Aerospace & Defense |
|
 | Built a strong Management Team with Optimal Account
Support Structure |
 | Established Subject Matter Expert on the Aging
Workforce |
2006 Outlook
 | Increase number of member companies by 50% |
 | Increase utilization of retired experts by 100% |
 | Continue to emphasize our value proposition of open
innovation |
 | Continue to deliver value for our clients
 | Leverage the common skills and experience of our
talent network |
 | Project Management |
 | IP Consulting and Analysis |
 | Regulatory Consultation |
 | Etc. |
|
 | Continue to identify and generate opportunities for
our retired experts |
Clarifications from March 14, 2005 article on Service innovations to watch in
2005
 | Not supplemental staffing for existing workforce |
 | Companies do not hire our employees, they are engaged
on a project basis in return for a consulting fee – they remain the
employees of YourEncore |
 | Statement that the appeal for retired works is we
offer them a bridge between work and complete leisure
 | Partly correct, however… |
 | Very few of our retired experts envision a life of
complete leisure |
 | The need to contribute is highest driver, followed
by need to stay connected and then need to remain vital |
 | Most of our retired experts are engaged in some
activity which allows them to achieve these goals
 | e.g., retired scientist teaching advanced
chemistry at the high school level |
 | e.g., retired engineer involved in helping
secondary educational school systems match other retired engineers
with science teachers for team teaching |
|
|
 | Statement that for sponsoring companies this reduces
the breadth of choice of hiring – quite the opposite is true
 | Only 2 degrees of separation in the scientific and
engineering community |
 | We have been extremely successful in using our
network to find the right expertise – some of which is very, very
specific and unique |
 | Many companies state that working with us has
allowed them to find “needles in a haystack” |
 | E.g. – “We had very precise needs and required
highly technical requirements…I thought there was no way that anyone
could find the type of folks we were looking for…YourEncore proved me
wrong…twice!” |
|
 | Leap of faith to justify initial $50,000 investment
 | Value proposition has been proven several times
over with documented case studies
 | E.g., a new product gets to market six months
ahead of schedule |
 | E.g., a damaged manufacturing facility is
brought back on line weeks sooner than originally projected |
 | E.g., a new drug submission process is
streamlined allowing for earlier market introduction and capturing
of market share |
|
 | Revised membership fee structure with lower cost
of entry alternative arrangements |
|
 | While there is still an economy where supply is
greater than demand, paying some who has the ability to know where the
supply is located, has the ability to make it available, and the knowledge
and the wherewithal to apply it effectively, is significant reason to join
our network |
=======================================
 | Committed support from and active business with nine
major companies; we had three or four in March; added five more; in the same
$50,000 sponsorship. We’ve revised our arrangements somewhat. Some people
say $50,000 is too high – we’ve changed that to $10,000 / yr on an annual
basis, and if companies achieve a significant amount of volume, that waives
subsequent years.
 | The membership fee is a qualifier. It helps us
offset the costs that require us to get up to speed with a client. That
was the intent. |
 | People were interested in this idea, but we found
ourselves doing pilots to prove out the business cases. |
 | We changed the membership fee structure. So it’s
more conducive to coming into the network. |
 | When you’re a company dedicated to a network of
companies; you have to make sure that whatever you do coming into the
companies. |
 | Can’t say who the new companies are. They are major organizations. They want to get a good
year’s. |
 | A lot of companies want to talk with us about the
retiree aspect. People want to do business with us because of the
innovation aspect. |
 | Part of our services are to implement the
processes and services that allow companies to re-engage some of their
own retirees in a manner that is compliant with the host of regulations,
from ERISA to DOD security standards. |
 | The member companies are aware of each other –
they work in a collaborative fashion. We have a formal conference at
least once a year. Also sponsor different forums. Sponsor an HR forum
– to get together and discuss what each company is doing about impending
retirement bubble. Facilitate interaction across the companies. |
|
 | Each company has its own personality – one
organization uses about 80% of its own retirees. They are using their own
retirees across different business units. They are using their retirees to
work on projects with their key suppliers. They are ensuring that their
suppliers are adhering to their key processes. It’s become a huge win for
them to do that. |
 | Another organization uses less than 20% of their own
retirees. Of those 20%, a major portion are being deployed in projects
where they have outlicensed technology to other organizations for marketing,
mfg, distribution. One org’n outlicensed technology to another org’n, but
the problem was that the legacy product lacked expertise – process dated
from the 1960s, placed them with the company that licensed the technology.
The whole concept worked well. |
 | Some retirees Going to completely new places:
engineers from Boeing are in high demand; e.g. medical devices – need a
disciplined approach to define requirements. Systems engineers from Boeing
who have the background and the rigour to manufacture. They are a great fit
in that area, and are being used prolifically in a life sciences company.
Another organization has used several Boeing project managers who are
disciplined. Boeing has adopted very rigorous project management protocols
– to assess the project management expertise and implement.
 | Conversely, a lot of consumer research expertise
from P&G has been in very big demand from every company in our network. |
|
 | Usage varies by client. Different organizations have
very different usages. Some people deploy across diffeerent business
organizations. Depends on the client, different business situations. |
 | All clients use all three different ways of doing
this. Some clients don’t want to bring back their retirees altogether. |
 | Our client within the client is almost exclusively in
R&D or technology areas. It’s not in HR areas. While we interact with HR
and Legal to ensure compliance. Mostly it’s in the scientific and
engineering areas – folks with the problems and the budget to solve them.
Our individuals are placed on time-bound projects – they are engaged more
like consultants rather than employees. |
 | Utilization of retired experts has increased by 2.5
times over 2004;
 | When people sign up with YourEncore – we got
started and founding internal companies made their retirees aware of
it. |
 | Since that timeframe we’ve grown organically,
primarily through word of mouth and our network. |
 | Only two degrees of separation; through extensive
informal network we’ve been able to find individuals via our network.
Through that we’ve recruited them into the network. Our major
recruiting areas |
|
 | Number of retirees in our talent network has doubled
(greater than 800 – about a third are from member companies). There’s an
80-20 rule; it’s more like a 35-65 rule.
 | Our utilization rate has been about 35%. 35% of
the folks have been engaged in some project over the last year. |
 | Surprises: of the 35%, initially, it was much
lower. I see the utilization rate growing as we add more companies. |
 | The biggest AHA I
had is the availability of such dramatically and highly qualified
individuals who want to be engaged and stay connected. Their biggest
driver is that they want to contribute. Very qualified individuals who
have a world of experience. They are available and want to contribute.
 | Starting the company, there was a question
about whether retirees would want to do this. |
|
 | The other AHA – will these retires come in and
work hard? They get to come in and focus on solving a problem don’t
have to worry about email or their careers. They come in, do a great
job and the results are phenomenal. We measure the satisfaction levels
of every project at the end. Rank 1-5. We average between 4.5 to 4.6
ongoing as far as satisfaction levels in terms of the project being
done. About 90 percent of projects are done ahead of time and below
budget. That’s a tribute to work ethic and dedication of retirees.
 | A tribute to retirees. |
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 | Competition - not aware of another company out there
that is doing what we do. The way we’re approaching it is unique.
Our biggest competition is lack of
awareness – be aware of who we are, what we do, and how they can use is.
 | After that, our
biggest competition is acceptance. Most people say it’s a wonderful
idea, putting it into practice is another challenge. We have inertia
and norms to overcome. Organizational inertia; and skepticism.
We’re continually improving that. What we see is a rampup of our
services. |
 | We’ll not get the project because they’ve decided
not to do the project, or do it internally. Haven’t run into other
companies. |
 | Innocentive - not a competitor – a partner. We
work in the same area; both are working in the concept of open
innovation. Someone who works with Innocentive has a predefined
problem, looking for a predefined solution.
 | People come to us when nothing is defined.
|
 | Services are complementary to each other. |
|
 | 9 Sigma – same as innocentive. Many times,
companies can engage our expertise to manage the proposal process and
see how it’s. |
 | Technical consulting firms – they are potential
competitors, but we haven’t run across them yet. An organization will
come to us for unique, one-off expertise. Might look to Batelle as a
broader organization to provide technology expertise in mass to provide
information. They’ll come to YourEncore for knowledge transfer, while
to Batelle to do the project.
 | Relative to cost, don’t know Batelle’s. |
 | We try to keep our cost low – pay our experts
a fair compensation. Our costs
will be about what people pay from a senior technical full-time
employee. Our fees come out of the lack of benefits and overhead.
And can get them on-demand. |
 | 95 percent of
the people who are doing this are not doing it for the money. They
want to be compensated as an acknowledgement of their value, but
that’s not the primary reason.
 | They’ve retired, but want to stay
connected, want to feel vital, and contribute. |
 | Majority of individuals in our network
have gone through learn, earn, and return. They are in the
“return” stage. It is an intellectual challenge for them. Get
to interact with people in their old companies, and get excited
by working with companies they haven’t been with. |
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 | 2006 – I’m very optimistic. We don’t have the growth
goals that Skype has. I want to increase
the number of member companies by 50%. I know who they are, and will make
it happen.
 | I want to increase the utilization of our retired
experts to 50%. And increase our current network. |
 | Need to continue to emphasize our value
proposition – a lot of people want to
talk about retirement issue – we are really about open innovation;
finding unique expertise to solve technical challenges that you might
not find everyplace else. |
 | Continue expanding and leveraging the skills we
have in the network. |
 | Starting to
develop a commonality of skills and expertise in our network. Several
individuals who have background in project management; and regulatory
compliance. Offering packaged skill sets around these areas. |
 | Building on the foundation of where we are.
Continue the steady growth, adding companies in an ordery fashion. |
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 | Company has been funded internally – there’s no
additional investment required. It’s funded from its employees and
investors. We’re a C corporation with some private investors. We’re
profitable and continue to grow profitable operations.
 | We have a lot of individuals who have approached
us and are interested in investing. |
 | Right now, our focus is on continuing to prove out
this concept, and develop credibility, focus on value. |
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 | Look at BLS reports on salaries of technical
consulting firms. We come in quite favorably in terms of costs. |
 | Most of the projects are very custom and unique. This
is why we’re trying to pull together common skill sets and provide
offerings. |
 | Built a sophisticated system to manage projects and
talent networks. Most of the organization is put in place to support our
clients. Use a combination of account manager; use the retirees to help us,
and beneficial. Helps us understand the client needs. |
 | Implementing a collaborative system to interact – but
haven’t made any progress in implementing that. |
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